+about evw+

EVW – A Note from the Founder

I didn’t start EVW to make clothes.
I started it to give people something to become.

Because I grew up watching people shrink.
Watering themselves down to be liked, understood, appropriate.
I watched women dress like apologies.
Men dress like armor.
And I never saw anyone dress like a contradiction.

So I built EVW — not for who we’re supposed to be,
but for who we are when we stop performing.
When we get dressed alone, in silence,
and something shifts.

This brand is not about trends. It’s not even about fashion.
It’s about transformation. It’s about liberation.
It’s about putting on a jacket and suddenly standing up straighter.
It’s about wearing a glove and feeling untouchable.
It’s about choosing clothes that turn you into someone
who doesn’t need permission to exist loudly.

I don’t care if it’s beautiful.
I care if it’s alive.
If it makes you feel dangerous. Or divine. Or both.

That’s EVW.

Welcome in.

– Estelle Victoria Wiele
Founder & Creative Director

Fashion is more than garments; it is a language that speaks to who we are, how we feel, and where we aspire to be. EVW encapsulates this ethos by crafting pieces that embody elegance with an edge, merging timeless craftsmanship with a modern, daring spirit.

Every EVW garment is designed to transcend trends. It’s about creating a personal connection—pieces that feel like they were made just for you. Inspired by couture techniques, yet designed for everyday luxury, EVW is my love letter to the power of transformation through clothing. The soft rustle of silk, the structured lines of a sharp blazer, the interplay between matte and shine—these are the details that tell a story, your story. With EVW, I want to push boundaries while honoring traditions, celebrating sustainable practices, and designing garments that empower individuals to feel both bold and beautiful.